To promote the Samsung Student Program at Metodista University through a vibrant, Gen-Z-focused campaign. The goal was to transform 30+ physical media touchpoints into an “instagrammable” journey that highlights the power of Samsung AI integrated with Google Gemini.

I conceptualized and developed the visual identity on the idea of Expanding Horizons. I used a signature blue light beam emanating from the devices to symbolize the opening of new academic possibilities. This “glow” represents the fusion of hardware and AI, turning complex tasks into seamless experiences.