Guaraná values what is ‘COISA NOSSA’ (OURS), and that doesn’t change even during Halloween!

For this project, I decided to create a special themed edition of the Guaraná can, featuring an illustration of Saci. For promotion, I developed a communication strategy for social media and out-of-home advertising. This aims to create a sense of discovery and interactivity, encouraging the audience to actively engage with the campaign while also sparking conversations both online and offline.