Samsung | Lifestyle KV Jet85S Campaign

Project Overview
Developed a lifestyle Key Visual (KV) campaign for the launch of the Samsung Jet85S cordless vacuum cleaner, focusing on the Latin American market (Brazil and Spanish-speaking countries). While the global product asset focused strictly on the appliance, this project created a lifestyle narrative tailored specifically to the primary target audience: pet owners with medium-high purchasing power.

Creative Strategy
The visual concept completely excludes human figures, shifting the focus entirely to the pets and their reaction to the product within a premium, realistic environment. By letting the animals tell the story, the campaign highlights the real-life benefits of the vacuum cleaner in a pet-friendly home.

Dog Concept – Silent Performance: Features a dog sleeping peacefully on the floor right next to the vacuum cleaner. It visually demonstrates the silent operation of the Jet85S, proving it does not startle or stress sensitive animals.

Cat Concept – Premium Curiosity: Captures a curious cat perched on top of a sophisticated sofa, looking intently at the new appliance. It positions the Jet85S as a sleek, high-tech piece that naturally piques a pet’s interest.

Credits

Art Director Leila Birches

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