The Challenge To create high-performance banners for Samsung’s Official Store on Shopee. The goal was to develop a visual system that highlights individual products effectively while strictly adhering to Samsung’s rigorous Global Brand Identity guidelines within the dynamic environment of a third-party marketplace.

The Creative Vision & Solution As Art Director, I developed a modular grid-based system designed for clarity and brand consistency. My solution centered on the use of structured blocks in Samsung Blue, creating a clean and premium environment for each device.