The Challenge To design the visual identity for the LATAM BIO Dealers Meeting in Mendoza, Argentina. The project required a Key Visual (KV) that mirrored the sophistication of the location while highlighting the event’s core values: strategic relationships and knowledge sharing.

The Creative Vision I developed a visual concept rooted in abstract connectivity. By using organic lines and fluid connectors, I aimed to visually represent the exchange of expertise and the strengthening of professional bonds. The design reflects a seamless flow of ideas, turning abstract networking into a tangible visual experience.